Privacy Policy

Updated on 5 December 2019

We would like to let you know how and why Digital Serbia Initiative collects and processes your information. This concerns the protection of the personal data that we, as data controllers, collect via our website and process for the purposes stated in this Privacy Policy. Digital Serbia Initiative takes all the necessary technical, staff and organisational data protection measures in accordance with the Personal Data Protection Act (Official Gazette of RS 87/2018; hereinafter: “law”)  and other relevant regulations.

If you do not agree to any of the provisions of our Privacy Policy, please stop using our website immediately. By continuing to use this website you are agreeing to our Privacy Policy.

What do we collect?

The information that you volunteer

We gather the information that you provide directly to us whilst you are on our website. This includes:

Subscription to the newsletter. When subscribing to our newsletter, you need to fill in the form “Stay in the loop”, which includes entering your email address. By doing so you automatically agree to be regularly informed about the activities of Digital Serbia Initiative. Your email address is the information that you voluntarily give us.

Contact form. By filling in the questionnaire on the “Contact” page, you give us your personal information and your consent to process it, i.e. to use it, keep it and analyse it in accordance with the current law and this Privacy Policy. This includes your name (not necessarily your real name), email address and the content of the message including the text of the message and any links.

Other information. You may decide to give us your personal data directly, for example, when you email us on the address given on our website. By doing so you are volunteering all the information you have provided.

The information that we collect automatically

When you access or browse our website, we automatically collect specific information about you. This includes the following:

Website visitor data. We start gathering a certain amount of data from the moment you enter This may include your computer’s hard disc or software data (IP address, browser, domain, timestamp and location), which enables us to personalise user access to our website.

Information collected using cookies. Another source of user data are cookies, small units of data that your browser stores on the device you have used to access our website, and sends them to us whilst you are browsing our website. We use these data to improve your user experience, to understand you and your needs better and to adjust the appearance of our website content accordingly. Because this information is quite important, the first notification you get when you open our website is about cookies. To find out more, please refer to the section “Cookies”.

Location. We can also get and process your location data. For example, we can collect the location data that is unique to your mobile device (via GPS or Bluetooth). In addition, we can determine your approximate location through your IP address. 

Why and how do we process your data?

Personal data is processed electronically and may include the following operations: collecting, organising, using, analysing, detecting, sharing, storing and erasing.

We process your data:

  • To build, maintain and improve our website
  • To improve your user experience whilst browsing our website
  • To provide you with the information you are really interested in, in a form that best suits for your needs and preferences
  • To inform you regularly about Digital Serbia Initiative’s projects, events and news (don’t forget that you can unsubscribe from our newsletter at any time)
  • To analyse our user trends on a daily basis to be able to meet the challenges

How long do we keep your data?

We keep your personal data as long as we need them for (any of) the purposes listed above. We can keep your IP address for up to one year (after one year our hosting account erases log data containing IP addresses).

If you have given us your consent to process your personal data, and we have no other legal basis to process them, we will keep your personal data until you withdraw your consent.

With whom do we share your personal data?

Your personal data will not be made available to third parties without your explicit consent, nor will it be exchanged with any persons outside our website preparation, editing and technical maintenance system (who may be Digital Serbia Initiative’s staff or third parties with whom Digital Serbia Initiative has service contracts on the maintenance of this website, and their sub-contractors). Your personal data are protected from any misuse, destruction, loss, unauthorised modification and access, both when we are processing them ourselves or when they are processed by third persons with whom we have signed service contracts and their sub-contractors.

When you share your personal information with us, there is a group of people with access to this information.

Contacting us. When you contact us via the “Contact us” form on our website or when you email us directly, the content of your message is accessible only to the staff responsible for communicating with you. The content of your message is not shared, sold or gifted to anyone who is not our employee. The exceptions are the persons who are not our staff but can access your data because they are:

  • Our partners. We may share your data with our business associates, consultants and other service providers who need the data to help us perform our regular daily activities.
  • Our members’ representatives. The representatives of the member companies of Digital Serbia Initiative will be given access to your data if you have requested that we connect you with a member company or if your request implies contacting a member company.
  • The representatives of government bodies. We will share your data with the representatives of government bodies if there is a legal basis or an official request to do so. Should we get such a request, you as the data subject will be informed about it as soon as possible unless otherwise prescribed by law.

In addition, your data may be used to initiate or conduct appropriate legal action should your activity on our website and/or in connection with our website be deemed to constitute a breach of this Privacy Policy, the rules concerning using our website, other rules and procedures and/or laws or regulations of the Republic of Serbia. We will do this to protect our rights, the rights of our member companies and/or other website users or any other person.

When compiling various reports on the trends on our website, your data may be incorporated in the group presentations of individual trends, but in such a manner that it will be impossible to identify you as a user.

On what basis do we process your data?

Your consent to personal data processing is our legal basis for the processing of your data. You can withdraw your consent at any given moment, but this will not affect the lawfulness of processing based on consent before its withdrawal. Should you withdraw your consent, the processing of your personal data will stop as soon as it’s reasonably possible, except where there is another legal basis for their processing.

A legal basis for the processing of your personal data may be meeting a legitimate interest of Digital Serbia Initiative or a third party (such as our business partners and/or our member companies). This may be in connection with the functioning of our website and/or practice concerning the use of our website.

Links to other websites

Our website may provide links to other websites. Digital Serbia Initiative is not responsible for the privacy policies or content of these websites. Our advice is to always read the privacy policies on these websites to find out how your personal data are processed and if they are appropriately protected. 


Our website uses cookies. Cookies are small units of data that your browser stores on the device you have lused to access our website and sends them to us whilst you are browsing our website.

We only use the cookies listed in the table below. Their purpose and expiration are also given in the table.

Cookie Purpose Expires
__ga A Google Analytics cookie. Identifies unique users. 2 years
__gid A Google Analytics cookie. Identifies unique users. 24 hours
__atuvc An AddThis cookie. Helps share social media content. 13 months
__atuvs An AddThis cookie. Helps share social media content. 30 minutes
mc4wp_subscribed Marks the users who have subscribed to DSI’s newsletter using the e-form on the website. 120 days
PHPSESSID A technical cookie necessary for the basic functioning of the website. 1 year

You can set your browser to block these cookies but bear in mind that if you do so, you won’t be able to use our website’s functionalities or you won’t be able to use them fully.

If you haven’t blocked them, you can delete the initially enabled cookies when you use our website later. However, bear in mind that after you have deleted them you won’t be able to use our website’s functionalities or you won’t be able to use them fully. In any case, you can find out more about how it all works by clicking on the relevant option on your browser menu.

What are your rights when it comes to your personal data processing?

When it comes to your personal data, in accordance with law, you have the right to request the information on your personal data processing at any given moment, to access your personal data, to request their copy, correction, amendment or deletion, to limit their processing or to object to their processing (where the processing is done on the basis of a legitimate interest or for direct marketing purposes), to terminate the processing of the data, (if applicable) to receive or transmit the data in a structured, commonly used and machine-readable format, and the right to be exempt from a decision made exclusively on the basis of automatic processing.

If the legal basis for the processing of your personal data is your consent, you have the right to withdraw your consent but this will not affect the lawfulness of processing based on consent before its withdrawal. After you have withdrawn your consent, the processing of your personal data is prohibited unless there is another legal ground for it to continue.

Digital Serbia Initiative must ensure that, to the extent applicable, the rights listed above are respected and exercised within the time frames prescribed by law.

In the event of any unlawful processing of your personal data, you have the right to legal protection, including the right to lodge a complaint with the Commissioner for the Information of Public Importance and Personal Data Protection, and the right to protect your rights before a court of law.

Contact us

Should you have any questions or dilemmas regarding the processing of your personal data, or if you wish to exercise any of your rights listed above, please contact us:

Inicijativa Digitalna Srbija
Bulevar Mihajla Pupina 165v/II,
11070 Belgrade, Serbia

Changes to the Privacy Policy

Any use of Digital Serbia Initiative’s website is subject to the terms and conditions listed above. This Privacy Policy may be amended at any time without prior notification or special user consent. Any changes to the Privacy Policy will be published on this website. Please make sure to check the content of the Privacy Policy periodically to get timely information on any changes. If you continue to use our website after the changes to our Privacy Policy, you will be deemed to have agreed to those changes.