Serbia as a leader
of the 21st century
digital economy


Hello, we are Digital Serbia Initiative

We are a non-profit, non-governmental organisation with the strategic goal of developing a strong, globally competitive digital economy in Serbia.

We aim to create a business environment that serves the digital economy by investing in strategic programmes in the areas of formal and informal education, startup ecosystem development, legal and regulatory frameworks, digital infrastructure and public dialogue on digital transformation.

Our biggest strength lies in more than 30 member-organisations from all sectors relevant for the growth of a digital ecosystem.

We are working on creating, adapting and optimising the legislative and regulatory framework to enable the growth and development of the digital economy. On this path we want to facilitate dialogue between key political, social and economic stakeholders. We recognise the state not only as a partner in digital transformation, but also its keen promoter.

We want to improve education in Serbia at all levels. We are working on improving algorithmic literacy in primary and secondary education. We are working on opening specialised computer science departments in schools. We place particular emphasis on strengthening the higher education system to prepare all students for the challenges of the Fourth Industrial Revolution.

Our work provides support for startups, to start and expand their business in Serbia and worldwide. We will strive to exchange ideas, form entrepreneurial communities, facilitate access to mentorship and develop programmes to accelerate growth and attract local and foreign capital.

Our goal is to establish an open dialogue and interaction with the general public in Serbia to raise awareness of the opportunities brought about by the digital transformation. We also want to honestly discuss the challenges of the Fourth Industrial Revolution. We are investing in Serbia’s global visibility and positioning as an attractive destination for investors, but also as an excellent place to work and live.

Digital infrastructure is also important for the development of a strong digital economy. We want to improve telecommunication, IT, financial and healthcare infrastructure to enable, among other things, Serbia: high-speed Internet access with low latency, IoT (Internet of Things), cloud services, international frictionless financial transactions as well as innovative eHealth solutions.