About us


Digital Serbia Initiative is a non-governmental, non-profit organisation advocating transformation of Serbia into a digital society. In a digital Serbia each individual will be able to realise their full potential and present their talent and innovative skills on the global market, while Serbian companies, each in its own field, will become European leaders of the 21st century digital economy.

We are investing the wealth of knowledge, experience, contacts and resources of our founders and members into the rapid digital transformation of Serbia. These companies want to understand the future, they know how digital economy operates and are leaders in their respective fields of business. The example of our members has already shown that Serbia is capable of producing creative, unique, high-value digital goods.

Why are we doing this? We are united by a desire to make an important contribution to progress and a better future for Serbia over the coming decade. We want to make use of the current global Industrial Revolution 4.0, to turn its challenges into opportunities and come out as winners. To make this happen, we initiate social changes we will all be proud of.

Digital Serbia Initiative aims to create a business environment that serves digital innovation by strengthening the education system, supporting startup ecosystem, strengthening those branches of the economy with potential for immense growth and initiating public dialogue on the advantages of digital transformation of the society. Most of our work is funded from membership fees.

The key principles of the Digital Serbia Initiative are defined in our Manifesto.

Our Executive Office

Nebojša Đurđević


Nemanja Đorđević

Programme Director – Education

Zoja Kukić

Programme Director – Startup Ecosystem

Miloš Nešović

Marketing and Communications Director

Tijana Stefanović

Business Analyst and Project Co-ordinator

Our Management Board

Vladimir Mastilović

Vladimir Mastilović

3Lateral, Founder, CEO

Stefan Salom

Infostud Group, Director of Development and co-founder

Rastko Petaković

Rastko Petaković

Karanović&Partners, Senior partner

Dragan Tomić

Microsoft Development Centar Srbija, Director

Branko Milutinović

Nordeus, CEO and Co-Founder
Board President

Emmanuel Koenig

PricewaterhouseCoopers, Country Managing Partner

Jelena Drakulić Petrović

Ringier Axel Springer, CEO
Board Deputy President

Saša Popović

Saša Popović

Vega IT Sourcing, Co-founder and CEO

Petar Jovanović

Raiffeisen Bank, Deputy Chairman of the Managing Board