Digital Serbia Initiative is a non-profit, non-governmental organisation with the strategic goal of developing a strong, globally competitive digital economy in Serbia.
Founded by the leading digital players in the country, we combine the forces of more than 30 member-organisations from all sectors relevant for the growth of a digital ecosystem – including tech, banking and finance, telco, consulting, legal, education and research, media, pharmaceutical, and startup support organisations.
We aim to create a business environment that serves the digital economy by investing in strategic programmes in the areas of formal and informal education, startup ecosystem development, legal and regulatory frameworks, digital infrastructure and public dialogue on digital transformation.
Why are we doing this? We are united by a desire to make an important contribution to progress and a better future for Serbia over the coming decade. We want to make use of the current global Industrial Revolution 4.0, to turn its challenges into opportunities and come out as winners. To make this happen, we initiate social changes we will all be proud of.
Our Executive Office

Nebojša Bjelotomić
CEO

Marija Bušić
Marketing and Communications Director

Ljuba Ivanović
Venture An Idea, Project Activity Manager

Marija Janjušević
Venture An Idea, Marketing and Communications Manager

Ivan Kostić
Manager for Legal and Regulatory Affairs

Tadej Kurepa
Project Manager

Tijana Stefanović
Project Manager

Nina Tasić
Venture An Idea, Finance and Operations Manager

Đurđina Caković
Venture An Idea, Marketing and Communications Coordinator

Ana Čarapina
Project Co-ordinator and Business Analyst

Maja Koželj
Venture An Idea, Finance and Operations Coordinator

Miljana Mihailović
Office and Finance Co-ordinator

Tatjana Milić
Venture An Idea, Project Implementation Analyst

Neda Trifunović
Project Co-ordinator and Business Analyst

Sanja Vatić
Communications and Event Co-ordinator
Our Management Board

Vladimir Mastilović
3Lateral, Founder & General Manager

Stefan Salom
Inspira grupa, Director of Development and Co-founder

Rastko Petaković
Karanović&Partners, Senior Partner

Dragan Tomić
Microsoft Development Centar Serbia, Director

Branko Milutinović
Nordeus, CEO and Co-founder
Board President

Emmanuel Koenig
PricewaterhouseCoopers, Country Managing Partner

Jelena Drakulić Petrović
Ringier Serbia, CEO
Board Deputy President

Saša Popović
Vega IT, Co-founder and CEO

Petar Jovanović
Raiffeisen Group, CAS Chairman of the Managing Board/CEO
General Assembly
(Full Member Representatives)

Nenad Zeljković
A1, Senior Technology Director

Vesna Bengin
Biosense, Vice President

Denis Ristić
AskGamblers, General Manager

Zoran Vasiljev
Centili, Group CEO

Milovan Milić
DevTech, Founder & CEO

Milica Marković
DIRECT MEDIA United Solutions, New Business & Communications Director

Jan Dolinaj
Levi9, Country Manager

Vuk Kosovac
OTP bank, Head of Retail/Member of Executive Board

Vuk Popović
Quantox, Founder

Ana Govedarica
Roche, General Manager

Dragoljub Damljanović
Schneider Electric, Digital Grid Sales VP

Vesna Pajić
Velsera, Team Lead - Bioinformatics

Diana Gligorijević
Telegroup, Marketing Director

Vladimir Lučić
Telekom Srbija, CEO
Our Primary Contacts from Associate Members
Joško Mrndže
Google, Country Manager Adriatics Region
Kosta Andrić
ICT Hub, Managing Partner
Gaia Montelatici
Impact Hub, Co-Founder & CIO
Jelena Janković
Novartis, Market Access Manager
Nebojša Vasiljević
Petlja, Foundation Director
Ivan Dragošan
Symphony, General Manager