Digital Serbia Initiative is a non-profit, non-governmental organisation with the strategic goal of developing a strong, globally competitive digital economy in Serbia.
Founded by the leading digital players in the country, we combine the forces of more than 30 member-organisations from all sectors relevant for the growth of a digital ecosystem – including tech, banking and finance, telco, consulting, legal, education and research, media, pharmaceutical, and startup support organisations.
We aim to create a business environment that serves the digital economy by investing in strategic programmes in the areas of formal and informal education, startup ecosystem development, legal and regulatory frameworks, digital infrastructure and public dialogue on digital transformation.
Why are we doing this? We are united by a desire to make an important contribution to progress and a better future for Serbia over the coming decade. We want to make use of the current global Industrial Revolution 4.0, to turn its challenges into opportunities and come out as winners. To make this happen, we initiate social changes we will all be proud of.
Our Executive Office

Nebojša Bjelotomić
CEO

Marija Bušić
Marketing and Communications Director

Ljuba Ivanović
Venture An Idea, Project Activity Manager

Marija Janjušević
Venture An Idea, Marketing and Communications Manager

Ivan Kostić
Manager for Legal and Regulatory Affairs

Tadej Kurepa
Project Manager

Tijana Stefanović
Project Manager

Nina Tasić
Venture An Idea, Finance and Operations Manager

Neda Trifunović
Manager for Startup Ecosystem

Đurđina Caković
Venture An Idea, Marketing and Communications Coordinator

Ana Čarapina
Project Co-ordinator and Business Analyst

Maja Koželj
Venture An Idea, Finance and Operations Coordinator

Miljana Mihailović
Office and Finance Co-ordinator

Tatjana Milić
Venture An Idea, Project Implementation Analyst

Sara Oluić
Project Coordinator and Business Analyst

Sanja Vatić
Communications and Event Co-ordinator
Our Management Board

Rastko Petaković
Karanović&Partners, Senior Partner

Jan Dolinaj
Levi9, Country Manager

Branko Milutinović
Nordeus, CEO and Co-founder

Petar Jovanović
Raiffeisen Bank, Deputy Chairman of the Managing Board

Jelena Drakulić Petrović
Ringier Serbia, CEO

Ana Govedarica
Roche, General Manager

Saša Popović
Vega IT, Co-founder and CEO
General Assembly
(Full Member Representatives)

Vladimir Mastilović
3Lateral, Founder & General Manager

Nenad Zeljković
A1, Senior Technology Director

Vesna Bengin
Biosense, Vice President

Zoran Vasiljev
Centili, Group CEO

Milovan Milić
DevTech, Founder & CEO

Milica Marković
DIRECT MEDIA United Solutions, New Business & Communications Director

Stefan Salom
Inspira grupa, Director of Development and Co-founder

Dražen Šumić
Microsoft Development Center Serbia, Director

Vuk Kosovac
OTP bank, Head of Retail/Member of Executive Board

Emmanuel Koenig
PricewaterhouseCoopers, Country Managing Partner

Vuk Popović
Quantox, Founder

Dragoljub Damljanović
Schneider Electric, Digital Grid Sales VP

Diana Gligorijević
Telegroup, Marketing Director

Vladimir Lučić
Telekom Srbija, CEO

Vesna Pajić
Velsera, Team Lead - Bioinformatics
Our Primary Contacts from Associate Members
Joško Mrndže
Google, Country Manager Adriatics Region
Kosta Andrić
ICT Hub, Managing Partner
Gaia Montelatici
Impact Hub, Co-Founder & CIO
Jelena Janković
Novartis, Market Access Manager
Nebojša Vasiljević
Petlja, Foundation Director
Ivan Dragošan
Symphony, General Manager