About us


Digital Serbia Initiative is a non-profit, non-governmental organisation with the strategic goal of developing a strong, globally competitive digital economy in Serbia.

Founded by the leading digital players in the country, we combine the forces of more than 30 member-organisations from all sectors relevant for the growth of a digital ecosystem – including tech, banking and finance, telco, consulting, legal, education and research, media, pharmaceutical, and startup support organisations.

We aim to create a business environment that serves the digital economy by investing in strategic programmes in the areas of formal and informal education, startup ecosystem development, legal and regulatory frameworks, digital infrastructure and public dialogue on digital transformation.

Why are we doing this? We are united by a desire to make an important contribution to progress and a better future for Serbia over the coming decade. We want to make use of the current global Industrial Revolution 4.0, to turn its challenges into opportunities and come out as winners. To make this happen, we initiate social changes we will all be proud of.

Our Executive Office

Nebojša Bjelotomić


Marija Bušić

Marketing and Communications Director

Ljuba Ivanović

Venture An Idea, Project Activity Manager

Marija Janjušević

Venture An Idea, Marketing and Communications Manager

Tadej Kurepa

Project Manager

Tijana Stefanović

Project Manager

Nina Tasić

Venture An Idea, Finance and Operations Manager

Ana Čarapina

Project Co-ordinator and Business Analyst

Jovana Čedomirović

Venture An Idea, Communications and Event Co-ordinator

Maja Koželj

Venture An Idea, Finance and Operations Coordinator

Miljana Mihailović

Office and Finance Co-ordinator

Tatjana Milić

Venture An Idea, Project Implementation Analyst

Sara Oluić

Project Coordinator and Business Analyst

Sanja Vatić

Communications and Event Co-ordinator

Our Management Board

Milovan Milić

DevTech, founder and CEO

Rastko Petaković

Rastko Petaković

Karanović&Partners, Senior Partner

Jan Dolinaj

Levi9, Country Manager

Branko Milutinović

Nordeus, CEO and Co-founder

Zoran Petrović

Raiffeisen banka, Chairman of the Managing Board/CEO

Jelena Drakulić Petrović

Ringier Serbia, CEO

Ana Govedarica

Roche, General Manager

Dragoljub Damljanović

Schneider Electric Hub, director

Saša Popović

Saša Popović

Vega IT, Co-founder and CEO
Board President

General Assembly
(Full Member Representatives)

Vladimir Mastilović

Vladimir Mastilović

3Lateral, Founder & General Manager

Nenad Zeljković

A1, Senior Technology Director

Vesna Bengin

Biosense, Vice President

Marija Matić

DIRECT MEDIA United Solutions, Strategy & Clients Director

Stefan Salom

Inspira grupa, Director of Development and Co-founder

Dražen Šumić

Microsoft Development Center Serbia, Director

Emmanuel Koenig

PricewaterhouseCoopers, Country Managing Partner

Vuk Popović

Quantox, Founder

Vladimir Lučić

Telekom Srbija, CEO

Our Primary Contacts from Associate Members

Joško Mrndže

Google, Country Manager Adriatics Region

Kosta Andrić

ICT Hub, Managing Partner

Gaia Montelatici

Impact Hub, Co-Founder & CIO

Milan Simić

Nortal, Country Manager

Jelena Janković

Novartis, Market Access Manager

Nebojša Vasiljević

Petlja, Foundation Director

Ivan Dragošan

Symphony, General Manager