About us


Digital Serbia Initiative is a private, non-profit organisation leading the transformation of Serbia into a digital society. In a digital Serbia each individual will be able to realise their full potential and present their talent and innovative skills on the global market, while Serbian companies, each in its own field, will become European leaders of the 21st century digital economy.

We are investing the wealth of knowledge, experience, contacts and resources of our founders and members into the rapid digital transformation of Serbia. These companies understand the future, know how the digital economy operates and are leaders in their respective fields of business. The example of our members has already shown that Serbia is capable of producing creative, unique, high-value digital goods.

Why are we doing this? We are united by a desire to make an important contribution to progress and a better future for Serbia over the coming decade. We want to make use of the current global Industrial Revolution 4.0, to turn its challenges into opportunities and come out as winners. To make this happen, we initiate social changes we will all be proud of.

Digital Serbia Initiative aims to create a business environment that serves digital innovation by strengthening the education system, supporting entrepreneurial companies in the initial and growth phases, strengthening those branches of the economy with potential for immense growth and initiating public dialogue on the advantages of digital transformation. Most of our activities are funded from membership and partnerhsip fees.

The key principles of the Digital Serbia Initiative are defined in our Manifesto.

Our Executive office

Nebojša Đurđević


Veronika Tasić Vušurović


Miloš Nešović

Communications Manager

Nemanja Đorđević

Project Manager

Tijana Stefanović

Project Assistant

Our Steering Committee

Branko Milutinović

Steering Committee President

Nordeus, CEO

Jelena Drakulić Petrović

Steering Committee Vice President

Ringier Axel Springer, CEO

Dragan Tomić

Microsoft Development Centar Srbija, Director

Stefan Salom

Infostud Group, Director of Development and co-founder

Milan Simić

Telekom Srbija, Executive Director for IT Support and ICT Services

Nemanja Žilović

Telenor, Chief Strategy and Transformation Officer

Emmanuel Koenig

PricewaterhouseCoopers, Country Managing Partner

Igor Bogićević

Seven Bridges Genomics, CTO and Founder

Vukašin Stojkov

SEE ICT, co-founder and partner

Our Executive Committee

Nikola Čavić

Nordeus, Head of Business Development

Olga Mirković Maksimović

Ringier Axel Springer, New Product Development Manager

Tadej Kurepa

Microsoft Development Centar Srbija, Community Manager

Petar Stakić

Infostud Group, Head of Corporate Communications

Filip Banković

Telekom Srbija, Executive Director for Technical Affairs

Marija Vujanić

Telenor, Communications and Sustainability Director

Nikola Kasagić

PricewaterhouseCoopers, Senior Consultant

Aleksandar Budić

Seven Bridges Genomics, Director of Finance

Zoja Kukić

SEE ICT, Co-founder and Partner