About us


Digital Serbia Initiative is a non-profit, non-governmental organisation with the strategic goal of developing a strong, globally competitive digital economy in Serbia.

Founded by the leading digital players in the country, we combine the forces of more than 30 member-organisations from all sectors relevant for the growth of a digital ecosystem – including tech, banking and finance, telco, consulting, legal, education and research, media, pharmaceutical, and startup support organisations.

We aim to create a business environment that serves the digital economy by investing in strategic programmes in the areas of formal and informal education, startup ecosystem development, legal and regulatory frameworks, digital infrastructure and public dialogue on digital transformation.

Why are we doing this? We are united by a desire to make an important contribution to progress and a better future for Serbia over the coming decade. We want to make use of the current global Industrial Revolution 4.0, to turn its challenges into opportunities and come out as winners. To make this happen, we initiate social changes we will all be proud of.

Our Executive Office

Nebojša Đurđević


Nemanja Đorđević

Programme Director – Education

Miloš Nešović

Marketing and Communications Director

Bojana Tomić-Brkušanin

Director of Legal and Regulatory Affairs

Tijana Stefanović

Business Analyst and Project Co-ordinator

Sanja Vatić

Sanja Vatić

Communications and Event Coordinator

Marija Pešić

Office and Finance Assistant

Our Management Board

Vladimir Mastilović

Vladimir Mastilović

3Lateral, Founder, CEO

Stefan Salom

Infostud Group, Director of Development and Co-founder

Rastko Petaković

Rastko Petaković

Karanović&Partners, Senior Partner

Dragan Tomić

Microsoft Development Centar Serbia, Director

Branko Milutinović

Nordeus, CEO and Co-founder
Board President

Emmanuel Koenig

PricewaterhouseCoopers, Country Managing Partner

Jelena Drakulić Petrović

Ringier Axel Springer, CEO
Board Deputy President

Saša Popović

Saša Popović

Vega IT Sourcing, Co-founder and CEO

Petar Jovanović

Raiffeisen Bank, Deputy Chairman of the Managing Board

General Assembly
(Full Member Representatives)

Vesna Bengin

Biosense, Vice President

Nikola Teofilović

Catena Media, General Manager

Milovan Milić

DevTech, Founder & CEO

Marija Matić

Direct Media, Data & Communications Director

Milan Simić

EneTel Solutions, CEO

Darko Petrović

FIS, Managing Director

Jan Dolinaj

Levi9, Country Manager

Nebojša Bjelotomić

Saga, CEO

Branko Greganović

NLB banka, CEO

Ana Govedarica

Roche, General Manager

Vuk Kosovac

OTP bank, Head of Retail/Member of Executive Board

Diana Gligorijević

Telegroup, Marketing Director

Vladimir Lučić

Telekom Srbija, Internet and Multimedia Coordinator

Đorđe Popović

Đorđe Popović

Telenor, Chief Corporate Affairs Officer

Nenad Zeljković

Vip, Senior Technology Director

Dragoljub Damljanović

Schneider Electric, Digital Grid Sales VP

Vukašin Stojkov

Startit, Co-founder, General Manager

Milan Mitrović

Seven Bridges, Chief Product Officer

Our Primary Contacts from Associate Members

Nikola Selak

Braineering IT Solutions, Founder & CTO

Joško Mrndže

Google, Country Manager Adriatics Region

Kosta Andrić

ICT Hub, Managing Partner

Gaia Montelatici

Impact Hub, Co-Founder & CIO

Jelena Janković

Novartis, Market Access Manager

Nebojša Vasiljević

Petlja, Foundation Director

Ivan Dragošan

Symphony, General Manager

Marko Petrović

Visaris, Managing Director