About us


Digital Serbia Initiative is a non-profit, non-governmental organisation with the strategic goal of developing a strong, globally competitive digital economy in Serbia.

Founded by the leading digital players in the country, we combine the forces of more than 30 member-organisations from all sectors relevant for the growth of a digital ecosystem – including tech, banking and finance, telco, consulting, legal, education and research, media, pharmaceutical, and startup support organisations.

We aim to create a business environment that serves the digital economy by investing in strategic programmes in the areas of formal and informal education, startup ecosystem development, legal and regulatory frameworks, digital infrastructure and public dialogue on digital transformation.

Why are we doing this? We are united by a desire to make an important contribution to progress and a better future for Serbia over the coming decade. We want to make use of the current global Industrial Revolution 4.0, to turn its challenges into opportunities and come out as winners. To make this happen, we initiate social changes we will all be proud of.

The key principles of the Digital Serbia Initiative are defined in our Manifesto.

Our Executive Office

Nebojša Đurđević


Nemanja Đorđević

Programme Director – Education

Zoja Kukić

Programme Director – Startup Ecosystem

Miloš Nešović

Marketing and Communications Director

Sunčica Stamenov

Communications and Events Co-ordinator

Tijana Stefanović

Business Analyst and Project Co-ordinator

Marija Pešić

office and finance assistant

Our Management Board

Vladimir Mastilović

Vladimir Mastilović

3Lateral, Founder, CEO

Stefan Salom

Infostud Group, Director of Development and co-founder

Rastko Petaković

Rastko Petaković

Karanović&Partners, Senior partner

Dragan Tomić

Microsoft Development Centar Srbija, Director

Branko Milutinović

Nordeus, CEO and Co-Founder
Board President

Emmanuel Koenig

PricewaterhouseCoopers, Country Managing Partner

Jelena Drakulić Petrović

Ringier Axel Springer, CEO
Board Deputy President

Saša Popović

Saša Popović

Vega IT Sourcing, Co-founder and CEO

Petar Jovanović

Raiffeisen Bank, Deputy Chairman of the Managing Board

General Assembly

Vesna Bengin

Biosense, vice president

Nikola Teofilović

Catena Media, general manager

Marija Matić

Direct Media, data & communications director

Ivan Rakić

EY, country managing partner

Darko Petrović

FIS, managing director

Jan Dolinaj

Levi9, country manager

Nebojša Bjelotomić

Saga, ceo

Branko Greganović

NLB banka, ceo

Ana Govedarica

Roche, general manager

Vuk Kosovac

OTP bank, head of retail/member of executive board

Diana Gligorijević

Telegroup, marketing director

Vladimir Lučić

Telekom Srbija, koordinator za internet i multimediju

Natali Delić

Vip, cto

Vukašin Stojkov

Startit, co-founder, general manager

Igor Bogićević

Seven Bridges, co-founder