Demo Day - Registration form

February 3, 2023
12pm CET / 8pm JST
@ Digital Serbia Initiative office, Milutina Milankovića 11a, Belgrade / Online

About the NINJA program

The Serbia iteration of JICA’s Global Project NINJA (Next Innovation with Japan) Initiative launched in October 2022 with 7 startups selected to undergo an intensive 4-month acceleration program.

The startup fundamentals workshop series included:

  • Goal Setting
  • Customer Discovery and Value Proposition
  • Community as a Tool for Sales and Marketing
  • Team Development
  • Administrative and Financial Hygiene
  • Valuation and Investment Vocabulary
  • Investor Sourcing

Additionally, each Startup is supported individually with a customized panel of international mentors and experts catering to their specific areas of need, to help them fulfill their goals and objectives for the program period.

1st NINJA Serbia Cohort

The 7 NINJA startups that are part of the first cohort are:

Smart Watering is helping fruit growers automate drip irrigation using sensors and an app thus saving 30% on irrigation cost and increasing yields by 10%. Using devices and sensors in the field they automate the irrigation process and using the data from the field they provide daily irrigation recommendations to the farmer.

Digital Spark is reinventing the way how brands manage sales and reward retail teams performance by using process driven innovation in order to boost revenue and increase profit margin. They improve retail sales revenue up to 22% and profit margin by 48%.

ZenHire is a hyper-realistic, real-time, conversational AI Recruiter that automates the 1st interview round & substitutes the HR. They are cutting down HR workload by 80%, boosting talent quality fit by up to 5000% and shortening the hiring cycle time by 60% with our automated AI Recruiting solution for multidimensional candidate assessment.

Data DO developed Spectra, a shopper centric assortment optimization platform that combines data science with market and consumer understanding in order to help companies discover new opportunities and increase revenues. Covering previously neglected shopper’s needs brings revenue growth of at least 3% & increase savings min 50%.

Tapni is a digital business card based on NFC technology, which allows you to store and share all your desired contact information simply by attaching it to another device. With Tapni for business solution, Tapni enables bigger corporations to understand how their employees network, sharing information and collecting leads, and also giving them space for integration with different CRM systems and active directories to enable managing of thousands of users from one central place.

OmniShop is turning the existing web-shop into an e-commerce mobile app. They provide mobile shop apps for merchants and help store owners increase their brand value by communicating directly with customers for free.

EasyPass is a multi-sided platform and it connects students and tutors. They make it possible to promptly find help to learn any subject or improve skill with an individual approach.


  • 12:00 - 12:15 Opening Address (Embassy of Japan to Serbia and Serbia to Japan and JICA)
  • 12:15 - 12:20 Introduction of Serbian Ecosystem and Growth Opportunities (Nebojša Bjelotomić)
  • 12:20 - 12:25 NINJA Program Overview & Pitch Event Kick-Off (DSI – Neda Trifunović)
  • 12:25 – 01:35 NINJA Program Startup Investment Pitches (7 Startups)
    Each Startup: 5min Pitch + 5min Q&A
  • 01:35 - 01:40 Concluding Remarks & Wrap-Up
  • 01:40 - 04:00 Informal Networking

Registration Form

Demo Day will take place on February 3rd from 12pm at the Digital Serbia Initiative office in Milutina Milankovića 11a, where these 7 startups will showcase their progress after going through the NINJA acceleration program.

If you would like to join the Demo Day and hear more about the program and startups, we invite you to register until February 1st.